I built this because
I was frustrated
Hi, I'm Nikhil. Like you, I write content. And like you, I watched most of it disappear into the void.
It started with a 3,000-word blog post that took me two weeks to write.
I was proud of it. Deep technical content, real examples, the works. I hit publish, shared it on Twitter once, maybe LinkedIn... and that was it.
A week later I checked the analytics. 47 views.Two weeks of work, 47 views. Most of them probably bots.
The content wasn't the problem. The distribution was.
I knew I should be repurposing that blog into Twitter threads, LinkedIn carousels, Reddit discussions, Dev.to articles. The marketing playbook is clear. But who has time?
Reformatting one blog for 5 platforms takes 4-6 hours. Researching what angle works on each platform? Another 2 hours. Finding the right subreddits and not sounding like a marketer? Good luck.
So I kept doing what everyone does: post once and pray.
The moment it clicked
One late night, frustrated after manually rewriting the same blog post for the fourth platform, I thought: "Why am I doing this by hand when AI exists?"
But here's the thing — ChatGPT alone doesn't solve this. I tried it. The output was... generic. Soulless. Obviously AI.
What I actually needed was:
- Content that sounds like me, not a bot
- Real context from actual humans discussing similar topics
- Platform-native formatting (not just copy-paste)
- A strategic plan, not just one-off posts
- Internal links woven in naturally for SEO
So I built it. That's Repurpose.
What makes this different
Real human opinions
We scrape Reddit, HN, and Twitter to find what real people are saying about your topic. Your content gets enriched with actual perspectives — not AI hallucinations.
Platform-native output
Dev.to liquid tags, Medium formatting, Reddit's no-self-promo culture. We understand each platform's quirks and generate content that fits.
Strategic distribution
Not just content — a 7-day campaign. Day 1: Twitter for curiosity. Day 2-3: LinkedIn for authority. Day 4+: Long-form for SEO. Each post builds on the last.
Your voice, amplified
We analyze your existing content to understand your tone, style, and brand. The output sounds like you wrote it — because you kind of did.
What's coming
This is just the beginning. Here's what I'm building next.
Want in?
Join the beta and help shape what this becomes. Your feedback directly influences the roadmap.
Free during beta • No credit card • Cancel anytime
Or just try it now — no signup required to generate content.