Documentation
Everything you need to know about transforming your blog content into a multi-platform distribution campaign. No marketing fluff - just practical guidance.
What is Repurpose?
Repurpose takes a single blog post and transforms it into platform-native content for Twitter/X, LinkedIn, Reddit, Dev.to, Medium, Instagram, and Facebook. Instead of manually rewriting your content for each platform, you get everything in one go.
One Input
Paste any blog URL. We extract the content automatically.
Multiple Outputs
Get 15+ pieces of content formatted for each platform.
Distribution Plan
A 7-day calendar for strategic content release.
Who is this for?
Great fit
- ✓Content marketers managing multiple channels
- ✓Developer advocates with technical blogs
- ✓Startup founders doing their own marketing
- ✓Bloggers who want to grow their audience
- ✓Anyone publishing long-form content (800+ words)
Not ideal for
- ✗Very short posts (under 500 words)
- ✗News/time-sensitive content that can't be staggered
- ✗Content requiring real-time engagement
- ✗Purely visual content (infographics, videos)
Quick Start Guide
Paste your blog URL
Copy the URL of any published blog post. We support most blog platforms including WordPress, Medium, Substack, Ghost, and custom blogs.
Select your platforms
Choose which platforms you want content for. You can select all of them or just the ones where your audience lives.
Wait for generation (1-2 minutes)
We analyze your content, research relevant discussions, and generate platform-native content. This typically takes 60-90 seconds.
Review, edit, and distribute
Browse through your generated content, make any edits, and copy to clipboard. Use the 7-day distribution plan to space out your posts for maximum reach.
Supported Platforms
Each platform has different content formats, character limits, and audience expectations. Here's what we generate for each:
Twitter / X
Thread format (5-10 tweets)
Threads are the best way to share long-form insights on X. We create a numbered thread with a strong hook, key points, and a CTA linking back to your blog.
Professional post
LinkedIn posts need a strong first line (the hook that shows before "see more"). We create engaging professional content with bullet points and a clear CTA.
Multiple subreddit versions
Reddit requires authentic, community-first content. We suggest relevant subreddits and create unique posts for each with the right tone - no marketing speak.
Dev.to
Technical article with proper frontmatter
Full technical articles with proper Dev.to formatting: frontmatter, tags, liquid tags for code blocks, and canonical URL pointing back to your original post.
Medium
Story with canonical link
A reframed version of your content with a canonical link to avoid duplicate content penalties. Includes pull quotes, headers, and is optimized for Medium's reader experience.
Carousel outline
A 5-10 slide carousel outline with suggested text for each slide. Great for visual learners and excellent engagement rates. You'll need to design the actual slides.
Engaging post
Casual, conversational posts optimized for Facebook's algorithm. Includes engagement hooks and is designed to drive comments and shares.
What You Get
For each blog URL, you receive a complete distribution kit:
Your Distribution Kit Includes
- 15+ content pieces
Multiple variations for each platform, including thread versions and single posts
- Community research
Real opinions from Reddit, HN, and Twitter woven into your content for authenticity
- 7-day distribution calendar
Strategic posting schedule with recommended days and times for each platform
- SEO backlinks
Internal links to your blog woven into each piece naturally
- Brand detection
Your company name and social handles automatically included
The 7-Day Distribution Plan
Instead of posting everything at once (which most people do), we create a strategic 7-day calendar. This maximizes reach and keeps your content fresh for longer.
Why stagger your posts?
Different people are online at different times
Platforms reward consistent posting over dumps
You can actually respond to comments
Traffic from one platform can boost another
Editing Your Content
Generated content is a starting point, not a final draft. Always review and personalize before posting.
Click any content card to edit
Each platform card has an edit button. Click it to open an inline editor where you can modify the content. Changes are saved automatically.
What to personalize
- • Add your personal voice and opinions
- • Include specific examples from your experience
- • Adjust the tone for your audience
- • Add or remove hashtags based on your strategy
- • Tweak the CTA to match your goals
Copying & Exporting
One-click copy
Click the copy button on any content card to copy the formatted content to your clipboard. Then paste directly into the platform.
Download all content
Use the export button to download all your generated content as a JSON or markdown file. Great for archiving or using with other tools.
Scheduling (Beta)
With scheduling, you can queue up posts to go out at specific times. No more setting reminders or manually posting at 9am.
How scheduling works
- Connect your social accounts (one-time setup)
- Click "Schedule" on any content card
- Pick the date and time
- We post automatically at the scheduled time
Tips for Best Results
1Use long-form content
Blog posts with 800+ words give us more material to work with. Short posts may result in repetitive content across platforms.
2Review and personalize
Always add your personal touch. The best-performing posts have your authentic voice and specific examples from your experience.
3Follow the distribution plan
Resist the urge to post everything at once. The 7-day plan exists for a reason - staggered posting gets better results.
4Engage with responses
When people comment, reply! This boosts your posts in algorithms and builds relationships with your audience.
Common Mistakes to Avoid
Posting without reviewing
AI-generated content is a starting point. Always read through and add your personal touch before hitting publish.
Posting everything at once
This overwhelms your followers and doesn't give each post room to breathe. Follow the distribution calendar.
Ignoring platform norms
Reddit hates marketing speak. LinkedIn loves professional stories. Each platform has unwritten rules - respect them.
Not engaging with comments
Posting is only half the job. Engage with people who take time to comment on your content.
Frequently Asked Questions
Is this free?
You can use the tool on the homepage for free with limited runs per day. Beta users get unlimited access plus scheduling and analytics features.
Do you post automatically?
Not automatically. You copy the content and post it yourself. Beta users can use scheduling to queue posts, but you still control what goes out.
Will this hurt my SEO with duplicate content?
No. Medium and Dev.to support canonical links pointing back to your original post. Social posts don't affect SEO. The content is also rephrased, not copy-pasted.
What blogs work best?
Long-form content (800+ words) with clear insights, tutorials, or opinions. News articles and very short posts don't repurpose as well.
Can I edit the generated content?
Yes, and you should! Click any content card to edit. Add your personal voice, specific examples, and adjust the tone.
Do you store my content?
Your generated content is stored in your browser session. If you're a beta user, it's also saved to your account for access across devices.
Ready to try it?
Head back to the homepage and paste any blog URL to see the magic happen. No signup required for basic usage.
Try Repurpose Now